Luvie Industry · 2026-11-06
WPC Catalogs in Colombia: Review Claims Before Launch
A Colombian distributor may receive supplier photographs, a spreadsheet and several brochures when building a WPC product catalog. Combining them without a review can attach the wrong specification to an attractive image. A clear catalog should help buyers identify and inquire about a product while keeping unsupported performance claims out of the sales process.
Create one record for each sellable item, verify the relationship between image and specification, and publish only claims supported for that item. Treat missing information as a question to resolve, not a marketing opportunity.
Start with a product identity table
Link the supplier code, your local code, finish name and intended application. Record which photograph and sample belong to the item. If a photograph shows a room concept rather than the supplied product, label it as an illustration and provide actual sample information separately. Avoid using one generic WPC image to imply that every profile has the same dimensions or construction. Keep the original supplier description available internally so the Spanish copy can be checked when a translated term changes the technical meaning.
Separate descriptive facts from performance claims
A colour, profile shape or available dimension is different from a claim about fire, acoustics, emissions or outdoor suitability. Ask for the evidence behind each performance statement and check whether it applies to the exact product and assembly. ISO describes ISO 9001 as a quality-management-system standard; displaying that certificate does not prove every product claim in a catalog. Remove absolute wording such as maintenance-free or suitable everywhere unless there is an adequate, precisely scoped basis, and do not convert a limited result into a universal promise.
Make the quotation route useful
A product page should tell a Colombian buyer what information to send: project location, intended wall use, approximate quantity and the finish or profile of interest. Link the relevant product and catalog resources without implying that a PDF has been translated if only its introduction is in Spanish. Keep telephone, WhatsApp and email consistent. Do not publish unconfirmed MOQ, price or delivery claims to make the page feel complete. A short explanation that a quotation depends on the selected specification is more useful than a number that the sales team cannot honour.
Control revisions after the catalog goes live
Assign an owner to update the item record when the supplier changes a finish, document or available configuration. Keep a record of what was revised and check linked PDFs and inquiry destinations. Review old downloadable brochures as well as web pages, because buyers may retain them. Do not quietly reuse an old photograph for a materially different item. A periodic claim review protects the distributor’s credibility and makes it easier for sales staff to explain what is confirmed, what remains under review and what the buyer needs to supply next.
Before you request a quotation
- Match every image to an identified product or illustration.
- Verify performance claims separately from descriptive facts.
- Use a specific inquiry route with consistent contacts.
- Track revisions across pages and downloadable material.
Frequently asked questions
Can a supplier brochure be copied without checking each claim?
No. Confirm the product identity, evidence scope and permission to use the material.
Does an ISO certificate prove outdoor suitability?
No. A management-system certificate does not establish that particular product application.
Next step
Send your Colombia catalog item list and unresolved specification questions to globalsales@luvieindustry.com or WhatsApp +86 19005833027. Ask Luvie for the product references needed to prepare accurate buyer-facing pages.